Hello!! I'm Heledd, a passionate florist with a heart full of love for arranging flowers, making people smile and creating memorable moments. My journey into the floral world began during my teenage years when I landed my first job as a Saturday girl in a local florist – a role that sparked my lifelong fascination with flowers.

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Before embracing the joys of motherhood, I decided to pivot my career towards the creative industries and took a position in a florist in Cardiff. It was here that I honed my skills, learning on the job, self-teaching, completing online courses, and spending countless hours playing with petals in my garage-turned-workshop. Little did I know that this floral adventure would take an unexpected turn.

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As fate would have it, I found myself between jobs just as the COVID lockdown struck, leaving me jobless (being unable to be furloughed) and so I nervously started contemplating my next move. It was during this challenging time that inspiration struck, leading me to start my own flower business. (I had always had it in the back of my mind, but hadn't taken the leap of faith!) In the midst of the uncertainty and loneliness that accompanied the lockdown in 2020, I decided to bring joy and connection by delivering beautiful bouquets to local customers. It gave me so much pride and joy being able to provide a link between families and friends at such an unprecedentedly difficult time for everyone. It was a time where a bouquet of fresh flowers spoke volumes from loved ones they hadn't seen for so long.

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Fast forward 3.5 years and add two beautiful little saplings to the mix – my children, my flower business has blossomed (excuse the pun!) and evolved. I am proud to be an events florist, specialising in weddings funerals and seasonal events. This journey has been nothing short of transformative, meeting so many new people (and friends!) and I haven't looked back since. I have so much more I'd like to achieve, so this is just the beginning.

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Join me in celebrating the beauty of flowers and the magic they bring to life's most special moments. Whether it's a wedding, a seasonal event, or a simple bouquet delivery, I'm here to infuse floral life into your occasions with the beauty of my floral artistry. Let's create lasting memories together! Let's celebrate Life!

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Heledd.xx